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The company should use both trademark and copyright to best protect their logo. Trademarks prevent others from using logos, designs, or phrases that could be confused with the company's branding. Copyrights protect original creative works such as logo designs, so no one else can reproduce or use them without permission. Adam Explanation The company should use both trademark and copyright to best protect their logo. Patents are typically used to protect inventions or processes, not logos. Trade secrets refer to confidential information that is not publicly known and typically does not apply to logos. Therefore, the best options for the startup company to protect their logo are trademark and copyright. Trademarks prevent others from using similar logos or designs that could cause confusion with the company's branding, while copyrights protect the unique and original creative work of the logo design. This combination of protections makes it difficult for other entities to use the logo for their own purposes without the company's permission.